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The reputations of primary and secondary tourist destinations are hierarchically created through its value to the nation. Prioritizing a conservation project and tourism development can have major differences. Values attached to a destination by inhabitants are different from those of tourists, and are often influenced by the promotional campaigns designed by authorized agencies. A primary destination is then worthy of promotion and conservation as it serves a nation’s purposes economically, socially and politically, while a destination that is not corresponding in such ways is normally disregarded. Kret Island and Baan Lao Community are illustrations of significance and value. By understanding the Baan Lao community’s significance, value and values, it is an opportunity to develop the area to be a secondary tourist destination and help preserve the way of life of local inhabitants along the Chao Phraya River in Northern Bangkok, Thailand.

A Vibrant Life by the Chao Phraya River, Northern Bangkok Thailand: The Heritage Tourism Value of Baan Lao Community