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Financial synergistic effect is one of the important motives for the m&a of enterprises. This paper analyzed the financial index data and business status before and after the merger of Youku Tudou, and found that the short-term financial synergistic effect was not obvious after the merger. Two years later, there were significant positive effects, but it was necessary to innovate the profit model.

Analysis on the Synergistic Effect of Internet Enterprise M&A Based on Financial Indexes —Taking the Youku Tudou Merger as an Example