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Along with the continuous development of the shared economy, all kinds of emerging Internet companies have been attracted by public attention and capital. The shared bicycle industry has become an important part of the shared economy in recent years. From the second half of 2016 to the first half of 2017, the shared bicycle industry has completed multiple rounds of financing and flourished. This paper studies the business model of shared bicycles. Through the analysis of operation model, profit model, and marketing model in shared bicycle, we find that its business model has some problems such as relatively single profit model, unreasonable regional allocation, and the lack of competitiveness marketing and so on. Base on the above analysis, we finally propose some suggestions for improvement, such as diversifying profit model, optimizing regional allocation and diversifying marketing model. Keywords—shared economy; shared bicycle; business model

Research on Shared Bicycle Business Mode against the Background of Shared Economy