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The emergence of the Internet has changed the way of graphic design, from the practical design based on the entity to the virtual network design, from the plane and static design to the multi-dimensional dynamic design. The change of the over-all environment has improved people’s demand for visual performance and a new form of artistic expression emerged, namely motion graphics design. It as a brand-new form of expression has improved the information transmission and interactive experience greatly. The research on the its form and application methods in the interface design contributes to the popularization of this new form and makes it blossoms in the new mobile internet age. This paper summarizes some elemental methods in the motion graphics design, and categorizes the application scenarios of the dynamic graphics in the interface into four big categories: dynamic scene change, dynamic page, dynamic picture interchange and dynamic components according to the different realization of the technique; and it concludes the corresponding design methods of the dynamics in the graphic design.

The Inductive Practice and Essentials of Motion Graphics Design in Interface Design