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With the continuous development and improvement of China's market economy, the securities market is also facing new challenges, not only opportunities, but also huge risks. At present, it seems that there are problems such as inappropriate related party transactions in listed companies in China, and there is still a trend of further expansion. Poor performance of many corporations in the first fiscal year after they were included into National Equities Exchange and Quotations (NEEQ), seriously dampened investors’ faith and enthusiasm on these NEEQ-listed companies. Based on the famous GONE theory, this paper explores the most serious fraud case of SHENXIANYUAN in NEEQ which got punished by the SFC in 2016, analyzes its full motivations of financial report fraud from the point of four factors-Greed, Need, Opportunity and Exposure, then provides solving ideas on pre-market financial statements fraud issues. Keywords—SHENXIANYUAN; Financial fraud; NEEQ;

Case Analysis of SHENXIANYUAN Financial Fraud Based on the GONE-theory