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The Internet economy has brought about some new legal issues, and the transfer of personal online stores is one. Through the analysis of the transaction mode in the transfer of personal online stores, this paper gives suggestions for the transfer of online stores from the perspective of e-commerce platform and buyers and sellers, in order to have a positive impact on the transfer of personal online stores. Through this analysis, on the one hand, the conclusion is that personal online stores have different legal status based on business activities and non-business activities. On the other hand, due to the multiplicity of personal online stores, e-commerce platforms often set restrictions on their transfer. The setting of the restriction clause has its reality and legitimacy, but there are also many problems, which should be regulated based on the user agreement. Keywords—Personal online shop; Online store owner; Principle of distinction; User agreement

Research on the Legal Attributes of Personal Online Shops and the Problems in Their Transfer