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In the New Media Era, mobile phone medium has already gained momentum and is widely used in sports media. The integrated development of mobile phone medium and sports information has contributed to more widely and faster dissemination of sports information. In fact, mobile phone medium plays an important role in disseminating sports information and it is currently a key tool for college students to get sports information. The study of sports information dissemination through mobile phone medium tells the importance of mobile phone medium in disseminating sports information among leading college students and how the integration of mobile phone medium and sports information, to some extent, influence college students’ sports value and lifestyles. Thus, this paper further analyzes the influence of mobile phone medium-based sports information to college students’ sports value and sports lives in hope of helping them establish right sports consciousness and values. Keywords—Mobile phone medium; Sports information; College students; Sports value

Study on Influence of Mobile Phone Medium-based Sports Information on College Students' Sports Value