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E-mail: Luhaiyong-1@126.com Abstract. Based on field investigation, the thesis analyzed the characteristics of traditional village tourism resources and existing problems in traditional village tourism in the mountain area of central Shandong Province, and summarized paths to promote tourism competitiveness of traditional village from aspects such as local culture, infrastructure, industry management, featured products, and traditional handicrafts.

Path to Promote Tourism Competitiveness of Traditional Villages in the Mountain Area of Central Shandong Province