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The learning feedback delay reflecting renewal speed greatly affects the growth of e-commerce web sites. This paper firstly presents a nonlinear competition model ex-plaining the growth mechanism of commercial sites and studies the action principle of initial conformation condition, renewal speed, competitive intensity and user prefe-rence on sites. Secondly, from the dynamics perspective, we discuss the action result of learning feedback delay (time delays) and find the relationship between its critical value and two sites sharing market or periodically fluctuating. Finally, we demonstrate the conclusion by some numerical simulations and provide some basis and refer-ences for website builders.

The Effect of Learning Feedback Delay on the Growth of E-commerce Web Sites