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The Internet animation is a new media ways and means of communication, through between the two culture development and industry trend. Analysis mobile Internet era animation culture for the audience and the market value and role in promoting, by American and Japanese animation culture industry characteristics and industrial mechanism of case analysis, for fusion development and innovation of the Internet animation industry research has a certain theoretical value and practical significance. 1 THE CULTURAL DEVELOPMENT AND INDUSTRY TRENDS OF INTERNET ANIMATION The animation industry is considered one of the most promising emerging industries Chinese, twenty-first Century as the most promising sunrise industry, the rapid development of domestic animation, driven around the product, people, the rapid rise of derivatives and several other industrial chain. However, in terms of core animation, Japanese animation throughout the world market, long-term occupation of the market China, animation in the world on the road difficult. With the Chinese economy has entered a new norm, consumption upgrade, expand the cultural consumption market, Chinese animation market has opened a new chapter in the development. Whether the government, the market, for the animation industry more tolerant, facing the development environment is so good, how to become the core content the primary problem in the future development of the animation industry. In 2015, known as the animation industry development has the "inflection point" and "blast" significance. According to incomplete statistics, in 2015 the animation industry output value has exceeded 1000 million. Behind the domestic animation industry proud of the report, "thrust work Internet" can not be.2015, the Internet and animation industry to accelerate the full range of combination of network animation, mobile phone animation to maintain rapid development.2015 China Mobile mobile phone animation business to maintain a growth rate of more than 30% hits, hot animation products mainly the animation site are in the hundreds of millions or even billions of times. With the rapid development of animation ontology based on Internet at the same time, also produced many new forms of animation business, promote the development of the real economy. Cultural industries is not the Ministry of culture for the first time to the animation industry projects carried out to support the work of the. Is worthy of note, the projects to support the animation content limited to promote the socialist core values of animation projects, indicating that the countries more and more attention to output the contents of the animation industry, but also pointed out the development direction for the future of the animation industry. As we all know, we are now using the Internet technology to understand and construct the world of Kung Fu animation cartoon network, is the world's first animation industry operating platform, to integrate the global animation resources, boost the development of traditional industries. For the purpose of cartoon network through all aspects of the animation industry chain of the record set, sowing that pin awarded four platform, together with customers to build a world-class animation, animation of global distribution through the platform, the rapid sales of children's derivatives, and 409 2016 International Conference on Engineering and Advanced Technology (ICEAT-16) Advances in Engineering Research (AER), volume 82

The Media Mode and Innovation of Animation Culture in the Era of Mobile Internet