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The objective of the current research was development of the university business model using a digital learning platform. In the framework of the current research, following methods have been used: analysis and modeling. Text sources were analyzed in order to make an overview of studies in the field. The modeling has been conducted in order to show how the university business model changes with transition to a digital platform. As the result of the research, a literature overview regarding digital learning platforms has been made; a university business model canvas before implementation of the digital platform has been developed; structure of a digital learning platform has been modeled; a university business model canvas after implementation of the digital platform has been developed. The main changes between the models have been described with comments based on experience of organizations. Developed business model can be used while implementing digital platforms in educational organizations. Keywords—digital platform, business model, education

Development of the University’s Business Model with the Use of a Digital Learning Platform