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Voters’ characteristic in an election is important to manage the campaign strategy. Instagram as one of the social media today is considered to be able to boost the political campaign and build the image of the candidate by using its features. But the personality of the candidate itself would emphasize the success of the campaign program. The intensity of interaction in between voters and candidate through Instagram is one of the factor to measure the enthusiasm of the public to the candidate. Keywords—social media; instagram; campaign; election; strategy; voters; candidate; politics

Social Media and Political Campaign: The Analysis of Instagram Use as the East Java Governor and Deputy Governor Candidatesr Campaign Medium 2018