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This research investigate how muscular men improve their self-esteem by posting shirtless photos on Instagram. Data are gathered by conducting interview with three muscular men who regularly post their shirtless pictures on the Instagram. The data are analyzed by using thematic analysis. Building a muscular body and posting their shirtless pictures that show their proportional, symmetrical, and muscular body on Instragram can develop their self-esteem since their followers become respect on them shown by giving loves and comments on the shirtless pictures they post. Keywords—self-esteem; muscular men; Instagram

Improving self-esteem of muscular men by posting shirtless photos on Instagram