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-This research is intended to know the behavior of young women in social media in search of product information for the interest of online shopping and motives that encourage the lifestyle of shopping at online shop. Theories used in this research are theory of behavior information seeking also use and gratification theory, the concepts of research are new media, ecommerce and consumer behavior. This research is qualitative. The data were collected using in-depth interviews of 8 young women in Jakarta between the ages of 25-35 years and already working. This research uses phenomenology method and uses source triangulation for data validity. The results showed that there are two groups of consumers are smart online shopping behavior and moderate online shopping behavior. Keywords—consumer behavior; use and gratification; information seeking behavior; e-commerce; social media

Women Behavior in Social Media in Fulfillment of Online Shopping Needs