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The society's need for high information has impacted the development of information and communication technology, resulting in the emergence of new internet-based media such as social media Twitter. The situation encourages a new approach to public relations activities to build relationships with audiences, through activities called online public relations. This research discusses Twitter as a tool of online public relations at the Directorate General of Taxes. This study aims to (1) analyze the contents of messages or tweets on @DitjenPajakRI Twitter accounts, viewed from the aspect of purpose and feedback of tweet, and (2) examine the association between the purpose and feedback tweet. The method used in this research is quantitative method with content analysis. The results showed that (1) on the association between the purpose and the feedback of tweet, the highest value is purpose of tweet at sharing of activities and events with high feedback, (2) there is a significant association between purpose and feedback of tweet.. Keywords—online public relation; government public relation; Twitter

Strategy of Government Public Relation in Cyber Era: Twitter as a Tool of Online Public Relation in Directorate General of Taxes