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In recent years, the study of gender culture has shifted its focus from the differences in the use of language and in terms of sexism to that in cross-gender communication. As a branch of cross-cultural communication, cross-gender communication has now begun to increasingly draw attention from scholars of different fields. This paper analyzes gender roles and gender differences in China, illustrates the concept of gender culture and takes male and female college students on the campus of Harbin Institute of Technology at Weihai as an example to show that Chinese men and women acquire different communication patterns. This difference might lead to misunderstanding when men and women interact. Then, the concepts of cultural gap and communication principles are introduced and several methods are suggested on how crossgender communication can be effective. Keywords—cross-cultural communication; gender difference; gender culture; cross-gender communication

Tentative Study of Cross-gender Cultural Communication