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This article analyzes the number of tourists from China, Japan and South Korea to ASEAN countries from 1997 to 2016 and the import and export volume of tourism service trade of ASEAN countries from 2005 to 2016 from three perspectives: tourist flow, tourism preferences and tourism competitiveness. It’s found in the study that China, Japan and South Korea have different outbound tourism preferences for ASEAN countries and have different trends. In the study of tourism competitiveness, the three indicators of export market share, trade advantage index, and explicit comparative advantage are used to analyze ASEAN countries, and it is found that the travel preferences of China, Japan and South Korea for ASEAN countries are positively correlated to their tourism competitiveness. Keywords—China, Japan and South Korea; ASEAN; outbound tourism; tourism preferences; tourism competitiveness

A Study on the Outbound Tourism Preferences of China, Japan and South Korea for ASEAN Countries and Its Causes