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The research on the image perception of tourism destinations is a hot topic in the study of tourism at home and abroad. However, it still needs to be supplemented and perfected in research methods and research on destination emotional images. This article takes Xi'an as the research object, selects the digital footprint of network travel notes as the data source, uses Rost ContentMing software to extract the high-frequency feature words of Xi'an tourism image and forms the semantic network, adopts content analysis method and grounded theory to analyze the cognitive image and emotional image of Xi'an tourism. As a result, the overall image of tourists on Xi'an is a cultural and humanistic tourism destination. Xi'an’s tourism image carrier is a thousand-yearold ancient capital. It has a strong cultural atmosphere, a longstanding humanistic feeling, and exquisite historical artifacts, etc. The tourists' overall emotional perception on Xi'an is positive. The positive perception mainly comes from tourism landscape, natural environment, special cuisine, and convenient transportation. The negative perception mainly comes from scenic spot management services. Keywords—Xi'an; digital footprint; content analysis; image

Research on Destination Image Perception Based on Digital Footprint of Tourism -- Taking Xiran as an Example