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In the vision of social governance in China, cultivating and enhancing people's sense of gain is a governance path in the ascendant. The sense of gain is understood as a kind of subjective psychological experience of human beings based on the objective material basis in the study. It evaluates the situation of urban residents' subjective sense of gain from the perspective of social perception. At the same time, material factors that trigger people’s sense of gaining are understood as objective acquisitions in the study; that is to say, “actual acquisition” of the residents of the area involved, to mainly examine income and SES (socioeconomic status) of people. The study of this topic will help us to understand the status and characteristics of Urban and Rural Residents' sense of gain in Southwest China, and to discover and reveal the current status and problems of residents' sense of gain. Keywords—sense of gain; objective acquisition; subjective sense of gain

An Evaluation Study on Urban and Rural Residents' Sense of Gain in Southwest China, Based on Surveys in Chengdu, Kunming and Guiyang