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With the advancement of human society and the rapid development of economy in the 21st century, the competition among cities for comprehensive strength has become increasingly fierce.The economically developed areas are supposed to accommodate more people, and the smart cities are urgently needed constructing.From the perspective of service design, the most effective way to create and improve a city's brand image is to establish a model of service targets.We should not only pay attention to the construction and development of the city,but also actively carry out the work of integrating and disseminating the brand image of the city,determine the service targets of the city’s brand and accurately position the city's brand image combining with the urban development strategies. Keywords—service design; city image; brand positioning

Research on the Positioning of the Cityrs Brand Image Based on Service Design -- Taking the Brand Image of Guangzhou City as an Example