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As an important approach to promote the upgrade of manufacturing industry, Industrial design has proved its value in the traditional consumer industry but kept slow in the equipment manufacturing due to all kinds of obstacles and causes. Based on perspective of design management, this paper makes detailed analysis of the differences inside so as to analyze the characteristics and relevant problems of industrial design in equipment manufacturers. And then suggestions to upgrade product design in equipment manufacturing are proposed from different perspectives of government, manufacturing enterprises and design companies. Keywords—equipment manufacturing industry; industrial design; design management

Study on How to Promote Industrial Design in Equipment Manufacturing Industry Based on Design Management Perspective