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The development of rural tourism has become an important measure and approach to realize the strategy of rural rejuvenation, and it is also a new way to realize the modernization of agriculture and rural areas. China has made remarkable achievements in the development of rural tourism industry against the background of the construction of beautiful countryside. There are also typical models of rural tourism models such as Zhejiang beautiful rural model, southern Jiangsu model, Beijing suburban model, Chengdu model and so on, which have emerged all over the country. However, the traditional tourism and leisure mode of rural tourism also highlights such outstanding problems as the damage of rural ecological culture, the single product structure, the insufficient development of industrial chain integration, excessive commercialization, and the backward management and operation mode, and so on. It does not match the demand of the new tourism market, which is scattered, personalized, self-help and diversified against the background of the Internet plus, and restricts the healthy and sustainable development of rural tourism. Keywords—rural revitalization; rural tourism; Internet plus; transformation and development

Research on Current Development of Rural Tourism in China Against the Background of the Internet Plus