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Through the analysis of the related notions of industrial clusters and the upgrading stage and process of industrial clusters, this paper analyses the interactive development mechanism and influencing factors between industrial clusters and small (cities) towns with characteristics. On the basis of the above, through the study of the basic profile, obtained achievements and existing problems of the development of traditional Chinese medicine industrial clusters in Xianyang City of Shaanxi Province, this paper puts forward the developmental path of traditional Chinese medicine industrial cluster in Xianyang City. Through the study of interactive development between small (cities) towns with Chinese medicine characteristics and industrial clusters in Taicun Town, Xunyi County, Xianyang City, and this paper puts forward developmental countermeasures and suggestions. Conclusion: western region learns from the experience of developed regions and chooses a reasonable developmental path of industrial clusters by relying on the advantages of local characteristics, which acts as a very important role in boosting the development of cities and towns; Industrial clusters and small (cities) towns with characteristics interact to develop and promote together; the development of small (cities) towns with characteristics is the bond between urban and rural areas, and can improve the structure of regional cities and towns. Keywords—western region; industrial clusters; small (cities) towns with characteristics; interactive development

proceedings of the 3rd international conference on culture, education and economic development of modern society (iccese 2019)

Research on the Interactive Development of Industrial Clusters and Small (Cities) Towns with Characteristics in Western Regions Taking the Development of Traditional Chinese Medicine Industrial Clusters in Xianyang City of Shaanxi Province as an Example