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In recent years, mobile audio industry has undergone rapid development and the competition among platforms within the industry has become more and more fierce. Policy changes, technological developments, constant changes in users' demand and capital flows make entities in the mobile audio industry always in a dynamic and changing competitive environment. In a dynamic competitive environment, any competitive advantage is temporary. If a mobile audio platform wants to maintain a lasting competitive advantage in the game with its competitors, it is necessary to fully understand the interlaced and interactive relation existing among the platform itself, competitor and environment and further formulate applicable competitive strategies. Keywords—mobile audio; dynamic competition; competitive advantage; competitive strategy

Analysis on the Status Quo of Competition in Mobile Audio Industry Under Dynamic Competition Environment