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With the arrival of new media era, on the one hand, the living environment of intangible cultural heritage is impacted and the birch bark culture of the Oroqen Nationality in Heilongjiang Province is disappearing; on the other, technological updating also offers new opportunity to the communication methods of birch bark culture of the Oroqen Nationality. In this paper, the birch bark culture of the Oroqen Nationality is taken as the research object, and the new media communication strategies of birch bark culture of the Oroqen Nationality is analyzed with emphasis starting from its general communication situation and the communication value of new

The New Media Communication Strategies for Birch Bark Culture of the Oroqen Nationality in Heilongjiang Province