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The paper examines the zoomorphic culture code as a device of human appearance conceptualization in the Bulgarian and Russian linguocultures. The comparative study of Bulgarian and Russian figurative comparisons, representing human appearance, has identified the following relationship types: the relationship of complete equivalence; the relationship of structurally similar but semantically different figurative comparisons; the coincidence of the tertium comparationis against the discrepancy of chosen reference standards; and the dissimilarity of the tertium comparationis and the corresponding reference standard. The zoomorphic culture code, as part of the linguistic world landscape, reflects the value system of the Bulgarian and Russian linguocultures. Keywords—zoomorphic culture code; figurative comparisons; appearance; Bulgarian language; Russian language

proceedings of the 2nd international conference on culture, education and economic development of modern society (iccese 2018)

Zoomorphic Culture Code as a Device of Human Appearance Conceptualization in the Bulgarian and Russian Linguocultures As Exemplified in Figurative Comparisons