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The article actualizes some problems of modern human resources management in the context of cognitive economy, states the role of human resources in modern business processes and in socio-economic and socio-cultural development of an organization. It emphasizes the significance of organizational culture, reveals the essence of creative management in the aspect of corporate culture development, improvement of modern business processes and perfection of self-management system. Keywords—organization; human resources management; self-management; creative management; cognitive management; cognitive economy; organizational culture

The Main Paradigms of Creative Management in the Aspect of Modern Cognitive Economy