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With current soaring development of economy and encouragement of national policies, many enterprises have stood in great numbers and market competition is also increasingly fierce. Small and medium-sized enterprises started from the founding of new China to the late 1970s and have flourished since the reform and opening up. As a national basic industry, clothing industry is labor intensive. Meanwhile, China can also provide plentiful raw materials of clothing. Domestic small and medium-sized clothing enterprises must use new marketing concept and strategy to assist the development of enterprise and maintain sound state under the circumstance that the clothing industries all over the world vie with each other. Taking small and medium-sized clothing enterprises as examples, this paper researches its marketing strategies and finds out problems, proposing valuable suggestions to improve its marketing strategies and competitiveness. Keywords—small and medium-sized clothing enterprises; marketing strategy; strategy improvement

Analysis on Marketing Strategy of Small and Medium-sized Clothing Enterprises