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With the development of economy, science and technology, the quality and level of fields like industry, agriculture and medical treatment have improved obviously. The scientific and technological progress has promoted the development of TV in our country. The advertising is an indispensable part of TV and one of the effective ways for enterprises to publicize. After the 21st century, people don’t highly praise the traditional advertising art any longer. One of the key topics is how to innovate in the TV advertising art, in order to drive the development of TV industry. This paper researches and analyzes the innovation and breakthrough of TV advertising art in the era of media convergence. Keywords—media convergence; TV advertising art; innovation and breakthrough

Discussion on the Innovation and Breakthrough of TV Advertising Art in the Era of Media Convergence