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College student associations, as the second classroom for student growth, play an important role in college education. The arrival of new media era brings opportunities and challenges to the construction and development of student associations. In order to adapt to the current new media environment, it is necessary for college student workers to explore new ways to build and develop associations by establishing institutions and norms related to the new media of student associations, paying attention to and strengthening network literacy education of student association cadres, exploring and developing new forms of association activities, and innovating new media platforms for student associations. Keywords—New media era; College; Student associations;

Research on the Path of the Construction and Development of College Student Associations in the New Media Era