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Social capital is the potential community resources. Social capital can be a useful so effectively in a mutual institutions. Social capital is in some local institutions involved in gambir market. This study to see its function social capital in institutional gambir market. This research uses qualitative research method. The kind of research used the case study. Research locations in the market gambir, Indonesia. Technical collect the data done with data collection method qualitative (observation, in-depth interviews, group discussions and documentation). Data analysis used descriptive qualitative analysis. The results of the study show three aspects social capital that serves on the. gambir market. Three aspects are, cooperation, network norm and sanctions. The aspect of trust serves facilitate cooperation for the sustainability of gambir farming. The aspect of a network serves the transactions, but the network does not function in providing information on the price. The aspect of a norm and sanctions serves in maintaining and set the relationships in the gambir market.

The Function of Social Capital for Improvement of the Gambir (Uncaria gambir Roxb) Market