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One of culture entity in the city of Denpasar is the Endek cloth. There is a history of the development of Endek cloth in Bali, this cloth has been handed down from generation to ancestor of Bali, every year to year this cloth always experience rapid development. Method used is qualitative descriptive research method. The results show that that the program "Elections Duta Endek Denpasar City" is very effectively implemented every year as an effort to preserve local culture with the tip of the spear is the younger generation. The suggestion of this research is that it would be better if the Balinese people take care of and preserve the heritage of the ancestors and introduce to the broad audiences, in the sense not only to the Balinese people, because in fact the Endek cloth can also be combined with other fabrics. Keywords— culture; Endek handicraft; effectiveness

Effectiveness of "Selection of Duta Endek Denpasar City" Program as a Cultural Legal Conservation Effort