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The research aims to test the influence of environmental knowledge on tourist intention to visit tourism village mediated by social and emotional values. Data are collected through questionnaire and data collection result is tested using confirmation factor analysis (CFA) and structural equation modeling (SEM). The research result suggests that social values and emotional values mediate the influence of environmental knowledge on tourist intention to visit green tourism village. The result provides contribution to environmental management theory as a foundation in promoting tourism destination areas. The research could be further elaborate through mediation addition of price and quality of the green tourism village. Keywords—environmental knowledge, consumer intention, green tourism village, confirmation factor analysis, structural

Environmental Knowledge and Consumer Intention to Visit Green Tourism Village