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Our research differs from previous studies, where many researchers claim to have succeeded in finding methods to overcome poverty in coastal areas, but in fact their research results are only stored in the library. Without ever implemented. However, our research has been carried out by traditional fishermen in Bali, especially in Pengambengan Village. To accelerate poverty alleviation in Jembrana Regency, Bali where 1.25 percent of the population is classified as poor, as a result of the western season where fishermen cannot go to sea because of big waves, this lasts for a long time of about two months. Automatically they poverty without income. To overcome unemployment during the west season like this, the most possible effort is to do is to develop a Creative Industry based on Local Wisdom. The problem is what kind of creative industry should be developed so that it sells well in the market. The purpose of this study is to examine creative industries that are suitable for development in the Pengambengan coastal area. The method used with IFAS, EFAS and SWOT. Results of the IFAS equal 3.79 weighting score analysis indicates that the creative industry in Pengambengan has a weak position especially: Human resources and business capital. While EFAS equal 5.46 mean that the external position is strong such as: product competitiveness. Coordinate analysis of the SWOT equal (0.81; 0.60) this shows that the position of creative industry together as a positive value, meaning that efforts to develop product quality and expand markets are appropriate. Keywords—poverty, creative industries, local culture

New Hope of Creative Industry for Reducing The Poverty of Fisherman in Pengambengan Village of Bali Province