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Internet hot concept being popular often demonstrates the leading edge of the industry and improves the added value of products. In order to explore the main reason for these concepts being given a lot of attention in a short time, from memes perspective and based on the analysis of searching frequency, hot academic topics and attention of public opinion, we explored the important influencing factors of this phenomenon. The results showed that the main factors that influence the Internet hot concept being popular include the national policy, laws and regulations, the application of technology and evolution of business models, personalized needs of information on the internet and so forth. Index Terms - Internet, hot concept, Internet memes, influencing factors. 1. Introduction The communication and application of concept can bring hidden profits for the industrial development, especially for the Internet industry. Hot concepts always arouse more industry speculation than the research and discussion in the academia. It has been the stock-in-trade of Internet companies to demonstrate the leading edge of the industry and improving the added value of products through conceptual packaging. No matter it is the original Chinese concepts including 'Internet thinking', 'Internet finance' or foreign concepts such as 'big data', 'hybrid cloud'; no matter it is pure concepts including 'fans economy', 'data science' or technical product concepts such as 'virtual currency', 'wearable devices', from pure technology hype to business model, these concepts become popular among the cooperative applications of the Internet companies, which further benefits the industry as a whole. Taking the concepts of E-commerce, Internet finance, smart city, big data, wearable devices, and social network, for example, this paper explores and analyzes the reasons for these concepts being popular and their development process through the data collection and analyzing the high spot of search data.

Factor Analysis on Internet Hot Concept Being Popular in China