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Carry out analysis on risk issue about Taobao Newbie’s developing logistics financial business using literature method and survey method. It is indicated by research that there’re internal operation, policy environment and industry environment risks during Taobao Newbie’s developing logistics finance. So countermeasures such as improving business process and monitoring system, supplementing policy defects and establishing risk alarming system etc. have been put forward. Research results have reference significance for e-shopping websites to avoid risks during developing logistics finance business.

Countermeasure Analysis for Taobao Newbie's Developing Logistics Financial Business