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The main purpose of the publishing companies’ IPO is to ensure maintenance and appreciation of the value of national capital. Evaluating listed publishing companies whether in reality to realize above goal is the starting point of writing in this paper. This paper, by using the announcement of information of the three listed publishing companies, which are Central South Media(601098), Publishing Media(601999) and Phoenix Media(601928), uses enterprise economic value added rate, the performance evaluation methods in the financial field to study above problem. Though the study on operation and financial data of publishing companies, the results showed that economic value added rate of listed publishing companies remains to be further improved and managers still have some behavior of damaging the interests of stockholders. Listed publishing companies should actively expand investment channels and change the situation of holding too much cash, meanwhile should further improve the management of inventory books and reduce the risk of stock price actually. Last but not least, listed publishing companies should also actively broaden the financing channels, increasing the financial leverage, to Improve the value of enterprises. Keywords—IPO, enterprise value, economic value added, economic value added rate

Publishing Company Operating Performance Evaluation Before and After the IPO