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_To increase state revenues, it needs public awareness to perform its obligations to pay taxes. Currently, tax revenue in Indonesia is low. It takes a special effort to raise awareness of taxpayers, one of them by doing socialization. Socialization strategy conducted by the tax office is done by using mass media and face to face. This research uses analytical descriptive method. The purpose of this research is to create a systematic, factual and accurate description, the facts, nature, and relationship among various phenomena investigated. Research instrument used in the form of questionnaire. This research yields findings about Account Representative Service which have been considered good in doing service to taxpayer. In addition, the socialization strategy conducted by the tax office has been running well. So, with this positive result is expected to increase the awareness of the taxpayer.

The Effectiveness Of The Socialization Strategy of Taxation Regulation in Establishing Taxpayer's Objectives in Tax Rights And Obligations