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In the paper, We will mainly discuss the individualism and collectivism transition in Chinese college students. We select the data from three groups-after 70’s, after 80’s, after 90’s. Then we use the empirical modeling method, after hypothesis & testing, we got the results: (1) In general, Chinese college students are still collectivistic. (2) On the time latitude, the degree of Chinese college students’ collectivism reduced, individualism increased. (3) On the spatial latitude, the object groups of Chinese college students’ collectivism changed, gradually expand from the group of relatives to the society. (4)Within the organization, collectivism changed from vertical to horizontal.

Individualism and Collectivism Transition in Chinese college students Evidence from After 70’s, 80’s,and 90’s