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This study aims to focus on the proper characteristic orientation of the hospitality college to promote its construction of specialty cluster. It shows that the orientation in the hotel industry or the highly-relevant leisure and tourism industry has neither attractiveness to cultivated junior hotel talents from the financial perspectives nor the effectiveness in construction of specialty cluster from the point of strategic flexibility. This paper abstracts the orientation toward good service out of hotel culture, which will increase strategic compatibility and dynamic adjustability among majors to drive the construction of specialty clusters in the hospitality college, so as to adapt to the new normal of the economy in China. Keywords—strategic flexibility; strategic characteristic orientation; construction of specialty clusters; hotel cultures

Construction of Specialty Clusters under Strategic Orientation Choice: Hotel Industry or Its Culture?