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The urban-rural dual structure is a product at a certain stage in China’s economic and social development, which causes the inequality and imbalance of economic and social development in rural and urban areas as well as severely restricts the construction of a holistic well-being society. It is inevitable and primary to break the urban-rural dual structure and facilitate the common prosperity of rural and urban areas in the construction of modernization. In terms of the facilitation of urban and rural integration, the paper analyzes the problems and provides some countermeasures from the perspective of enhancing cadres’ ideological education, strengthening system reforms, perfecting employment service system and accelerating the establishment of agricultural industrialization mechanism. Reasons for the problems in urban and rural integration Some people are not active ideologically and are restricted by the previous system As the main subject that exerts urban and rural integration, some people do not have a good understanding of the policies. With rigid ideas, they are not willing to change the current situation or accept new things. They take a negative attitude. Moreover, due to the low education and weak working ability, they think that doing farming work can bring benefits. On the contrary, they think that it is hard to seek jobs in cities. They would rather rely on governmental support and policy-based movement than work hard independently. The backward ideas and thoughts lead to “gap” for the transfer of farming people and boundaries as well as hinder population transfer and integration of urban and rural areas. Restrictions of original system: First, household registration management. The traditional dual household registration system causes the unequal treatment between the farming people in cities and native urban residents. They cannot get access to social securities specific to urban residents. Second, land management. The imperfection of land turnover system results in the non-standardization of land transfer procedure and market as well as the phenomenon of farmers’ entry into cities with land because they only flow into cities without moving to cities. In addition, the industries develop in a backward manner. No adequate employment is available, which is also one reason for the difficulty in transfer of farming population. Incomplete agricultural industry mechanism and imperfect economic & social environment Economic and social environment is not perfect. A sound economic and social environment is of critical importance for the development of agricultural industrialization. However, the current environment is not satisfying in many aspects. If the government’s functions cannot be transferred in time, the government should focus on the benefits of enterprises and farmers as well as plays the role of coordination in the agricultural industrialization. However, the government often intervenes with the specific execution too much and provides insufficient services. What’s more, some governmental organizations and farmers cannot grasp information flexibly. They do not conform to market principles and cannot judge the plans of agricultural products. On the opposite, they are blind to making money. The industrialization is often low-end with few matching facilities and in lack of potentials. It cannot develop in a scientific manner. International Conference on Advances in Energy and Environmental Science (ICAEES 2015) © 2015. The authors Published by Atlantis Press 1539 Single fund-raising channel in governmental department and incomplete investment & financing system in rural and urban areas The government’s fund-raising channels are single. The fund for the construction of urbanization mainly comes from financial subsidiaries and specific funding. On the rural market, the investment & financing system is not perfect. The policies are incomplete. Oriented by the market, the fund in the rural financial organizations is not input into rural construction. Instead, a majority flows onto the market for other commercial uses. Due to the single financial organizations in rural areas, local commercial banks and banks in towns do not give their roles into exertion. In addition, in terms of attracting social capital, there is a lack of valid mechanism. The threshold of inputting civil capital into the construction of public fields is so high that enterprises and individuals launch investment. The idle social fund cannot be allocated to the construction of urbanization. Furthermore, there are only a small number of financial branches in rural areas. The supply of fund is also in a small amount. Coupled with few financial service products, it is hard to attract more funds. Countermeasures of facilitating rural and urban integration Enhance publicity and ideological education Strengthen cadres’ ideological education Through organizing cadres’ learning, taking part in training, field visiting and many other forms, we can consolidate cadres’ understanding of rural and urban integration, transform their wrong ideas, re-inspect integration policies, intensify their understanding of the profound connotations of urban and rural integration, combine the current situation and future, coordinate the development of economy, culture, society and environment, actually implement rational development into urban prosperity and construction, and facilitate urban and rural integration. Enhance publicity among farmers By means of innovative publicity, visiting, interview, propaganda columns, TV news and so on, the necessity and benefits of urban and rural integration should be publicized to every household. In particular, the policies and specific actions relevant to farmers’ benefits in urban and rural integration as well as the vision into future production should be explained to farmers so that they can deepen the understanding of urban and rural integration and policies, transfer their ideas and combine themselves with urban and rural integration policies. In this way, the policies can be executed and farmers’ life can be improved. Enhance system reform Enhance household registration reform Household registration reform is a critical problem that must be solved in urbanization. It does not merely mean the transformation of identity, but also lies in the treatment after transformation, i.e., getting access to medical services, retirement pension, unemployment and other relevant social security policies and public services like the urban residents. The strategy of ladder-style facilitation can be adopted. The settlement conditions can then be loosened gradually. In addition, external immigrants’ admission mechanism should be explored into. Besides, the reform should adapt to the requirements of industrial upgrading. Farmers who have a stable job in cities and the outsiders who possess certain technical titles, high professional level and academic background are encouraged to settle down. The central town belt and four major towns are highly urbanized. They can serve as the leading zones of household registration reform. As the pioneers that are transformed from farming land to non-farming land, they take the initiatives to realize the urbanization of towns in the middle part. Residents in remote towns are encouraged to gather in major towns. According to their possession of house property, jobs and term of residence in the cities, corresponding household transformation is implemented. Facilitate the reform of social security system The urban and rural social retirement insurance mechanism should be fully executed. The basic social retirement insurance system for employees in enterprises should be perfected. In addition, the coverage of

A Study on Problems in Facilitation of Urban and Rural Integration and Countermeasures