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The modern commercial display design is a design form which integrates display space, exhibition environment, and visual elements. The purpose is to design space environment and visual image to meet the requirements of goods display which can create environment of information exchange and transmission for a commodity and its consumer, can stimulate consumer acceptance of goods, can stimulate consumers’ desire to buy, and achieve commodity trading finally. In the whole process, the space environment design, visual design, and other design elements of display design should be "people-oriented" principle, and pay attention to the consumer the physiological factors and psychological factors. We apply these factors in display design in details, implement humanization of display design. The understanding of modern merchandise display design In the process of sales, goods can not be separated from the display space and space atmosphere which include the overall layout of environmental space, color relations of space, commodity placement mode and location, lighting effects, digital media advertising and so on .These factors constitute the integrity and solid of modern commercial design. Through the display design, commodity information is effectively and accurately conveyed to the audience, so that the audience can obtain and understand the information accurately, and produce memory of commodity, and initiate purchase desire. The whole process is realized by the display design which builds a bridge of information between a business communication, commodities, and consumers. In the process of building, designers use artistic means and creative design thinking, and use space modeling, graphics, text, color, light, sound, and other design elements to show commodity information, for making the commodity display effect get more visual sense of beauty and good image, and impacting consumers’ choice. The thinking of “people-oriented" in commodity display design The "people-oriented” design of modern design advocates many elements in design should consider the "human centered" principle. Its purpose is to meet the people's physiological and psychological needs and make the publics get better service from design. For commodity display design, the "people-oriented" is throughout the whole design. In any style and content of modern commercial exhibition design, because the recipient of the main participants, the information receivers and the service object are all people, display design needs to consider the physiological and mental feeling o f human in the exhibition space environment elements, props design elements, color design and layout design elements, for getting a good display effect. The thinking on the human body physiological scale in the commodity display design The attention of the human body's physiological scale in the commodity display design is mainly reflected in the following aspects: 6th International Conference on Advanced Design and Manufacturing Engineering (ICADME 2016) © 2016. The authors Published by Atlantis Press 307 The first aspect is the body height factor. The height of the space environment can not give people a sense of oppression. The height of installation of the logo, lighting and other facilities can not be a security risk. Because the crowd in the children's clothing display space is more complex and the body height span larger, children’s clothing store display environment design will need to pay more attention to the height of the human body, the height, shape of showcase, the height of chairs in rest area and so on. The second aspect is the size of various parts of body factors.Fig.1and Fig.2 show that Chinese male and females’ body size which include: the arm length, sitting height, body width, the back curvature and so on. There is not only a display area, but also a rest area and experience in Modern commercial display design. In the active regions design, we give full consideration to the human dimensions and design the showcase size and shape the, the public facilities in rest district, aisle width and routes carefully, so that consumers can get more comprehensive care and comfort. This is an important manifestation of "people-oriented" in commodity display design. Fig.1 Chinese males’ body size Fig.2 Chinese males’ body size The third aspect is the human visual factors. Vision is an important way for people to capture and perceived information. In commodity display design, vision is first sensory contacted with goods. The analysis and application of human visual factors not only has important influence on commodity display effect, but also reflects the important aspects of the humanistic care. First, the factor is the eye level. Due to the different body height, the range of eye level generally is 112cm--172cm. This area may be a gold region of commodity display, and get more opportunities to watch. The eye level impacts the commodity’s vertical display height and location relationship. Second, the factor is the visual field. Because people can use looking down, head up, looking up and different perspective to see things, the visual area may expand. The best visual area of eye vertical is below the eye level about 10 degrees. The good visual area of eye vertical is above the eye level 10 degrees or below the eye level 30 degrees. The maximum visual area is above the eye level 60 degrees or below 70 degrees. Our vision in the horizontal direction also has visual field. The best visual area is in the angle of 10 degrees from the eye center. This area is the most recognizable. The maximum visual area is in the range of 120 degrees from the eye center .If we turn our head, the maximum visual range can be extended to about 220 degrees. Making full use of these visual scales in the display design and putting the important information and content in the most conducive location of observation are very meaningful for display design. Thirdly, we should pay attention to avoid visual illusion, visual sense of vertigo. The commodity display can not be separated from the light elements and the color elements, but these elements not to produce visual discomfort, dizziness and can not affect to show commercial real shape, color, texture which may cause consumers have an error judgment. From the physical scale to design position, height, shape of facilities, to provide comfortable, safe space environment for people, to provide favorable environment for the modern commodity display is the essential requirements of humanization of display design. In the display design, it also needs to

The analysis of qpeople orientedq in the merchandise display design