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Performing arts is one of creative industry subsectors in Indonesia. To develop value added of performing arts creative products and entrepreneurship, Universitas Pendidikan Indonesia (UPI) collaborates with local government of Bandung city has established Bandung Isola Performing Arts Festival (BIPAF). The festival uses the concept of performing arts market. The purpose of this article is to discuss a festival model which promotes performing arts community to share knowledge and ideas, creative products, and network with stakeholders. Applying a qualitative approach, the research used a projectbased research method. The procedure of this research began with diagnosing the problems, making a plan to conduct the festival in Bandung, conducting the festival, and evaluation. Data were collected by observation, interview, documentary study, focus-group discussion, and personal reflection. The research resulted in a model of a festival as performing arts market using a site-specific stage with Villa Isola in Bandung as the background, rendering the festival as a means to build performing arts community who concerns with achieving value added socially, culturally, and economically. This festival has a strategic value to community that can develop the creative industry in Indonesia Keywords—Villa Isola; festival; performing arts market; creative industry; community

Building Performing Arts Community through Bandung Isola Performing Arts Festival (BIPAF) in Indonesia