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Painted pottery is the root of Chinese culture and the source of Chinese civilization. With its unique artistic features and unique decorative style, the pottery has become a representative of Gansu culture and a shining pearl in Silk Road culture. Making good use of pottery art will provide an inexhaustible design nutrient for Gansu modern tourism cultural design. This paper takes the culture origin of painted pottery as the guide to discusses the unique beauty of the pottery art, and then puts forward the application and thinking of the artistic element of the painted pottery in the tourism culture design of Gansu Province, so as to emphasize the importance of applying regional cultural elements in the design of tourism culture. It’s important to inherit the cultural spirit of colored pottery and build a modern cultural capital. Keywords—Gansu painted pottery; tourism culture; aesthetic;

Inheritance and Innovation Research on the Art of Painted Pottery in Gansu Modern Tourism Culture Design