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With the advancement of science and technology and the rapid development of new media, the changes in the field of media have led to changes in information acquisition and interpersonal communication. College counselors, as direct managers of college students, the communication mode between them and students has changed in the new media environment. College counselors need to strengthen the communication with students to strengthen ideological and political education for students. Nowadays, traditional models are being affected, and new approaches are still being sought and explored. Based on the arrival of the new media era, this paper considers feasible ways to achieve effective communication between college counselors and students and achieve the goal of ideological and political education. Keywords—new media; college counselors; college students; effective communication

Ways to Improve Effective Communication between College Counselors and Students in the New Media Environment