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Based on digital technology, the new media that takes the network as a carrier for information dissemination is rapidly developing among contemporary higher education in China under the coercion of new technological revolution, which causes higher education in China to face the challenges of educational marginalization, teaching entertainment, and system stigmatization. To solve this problem, colleges and universities in China are required to truly put emphasis on the education center for college students, and concentrate efforts on educational purposes, educational content, educational methods, and educational expressions, so as to build a higher education system in China under the conditions of new media. Keywords—new media; higher education in China; challenges;

Challenges and Countermeasures of Higher Education in China Under the Conditions of New Media