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The social development enhances the status of design in daily life. However, visual elements designed by laypeople take a great proportion among basic-level audiences. Designed by nonprofessional designers, the visual form is called as “Wild Design” that can only transfer basic information. This paper states design aesthetics and design thoughts according to “Wild Design”, elicits the thinking and enlightenment on design as well as discusses the essence and future of design. Keywords—wild design; design aesthetics; design thoughts;

Discussion on the Essence and Future of Design Based on the qWild Designq