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Publishing industry in China has entered into the digital era. The relationship between digital technology and publishing industry is increasingly close. New technology, new media development and information dissemination diversification tendency have raised new requirements for the employees engaged in publishing industry, and also provide new ideas for education and cultivation of digital publishing and editing talents in colleges. In the process of teaching reform, colleges shall innovate constantly, construct the diversified comprehensive system of digital publishing talents cultivation means, to promote comprehensive teaching reform in college education, and improve the overall college teaching quality, thus to construct practical teaching in colleges and the innovative talent training characteristics. Keywords—all media; digital publishing; cultivation mode I. CURRENT SITUATION OF DIGITAL MANAGEMENT TALENTS According to statistics, the current editing and publishing specialty in more than 200 colleges in China mainly takes digital publishing and editing direction as the major orientation of talent cultivation, providing more than 10000 graduates to the society each year. Currently, there is increasing demand for various digital publishing and editing talents nationwide, with conservative estimate as 6 million people. With great gap between talent cultivation and demand, human resources supply and demand is imbalance. Colleges should meet the needs of social development, make efforts to promote the reform of education and teaching management, increase the cultivation quantity and quality of digital publishing talents, and comprehensively improve the quality specification and standard of college talent cultivation, thus to excellent human resources for better development of all media. A. Dilemma Faced by Publishing Talent Cultivation in Colleges At present, the talents grasping digital publishing technology and digitized management are in great demand in China, and the talents with innovative thinking and innovative ability are particularly hot. The serious lack of talents has plagued digital process of our country.[1] With the rapid development of society, the traditional publishing industry and the new type of digital publishing enterprises, whether in paper or electronic media network, have an increasing need of large number of professional and technical talents. However, the knowledge structure of current personnel engaged in digital publishing has been difficult to meet the needs of rapid development of digital publishing industry. Especially after entering into the media merging age, the publishing specialty of higher education is urged to conduct teaching reform by the increasingly urgent situation. The employees engaged in publishing specialty also need to transform or enrich and expand their own strength in the trend of the times. B. Inconformity between the Cultivation of Editing and Publishing Professional Talents in Colleges and the Development of the Times Students graduated from colleges may only have learned the technical operation, mastered the basic theory of knowledge, lack of corresponding practical ability, or only grasp some theories in terms of communication and sociology, and few talents who can really combine theory application and practice operation. The college cultivation objective does not start from the perspective of publishing, but only limited to the cultivation of books editing talents. However, what the diversification of modern society needs are the all round editing and publishing talents of the media including books, newspapers, electronic audio and video and network. If such cultivation mode continues, publishing industry will recruit everywhere, while the graduates looking for a job around. C. Professional Setting of College Teaching Since entering into media merging age, the marketing methods of traditional editing and publishing activities are renewed, revealing the irrationality in course setting of editing and publishing specialty of higher education, showing the disadvantage of non-integration between education and practice, and lack of innovation in cultivation conception. The traditional teaching concept of emphasizing theory and neglecting practice has resulted in the contradiction between college graduates and employers. International Conference on Arts, Design and Contemporary Education (ICADCE 2016) © 2016. The authors Published by Atlantis Press 1494 II. CONSTRUCT THE CULTIVATION SYSTEM OF EDITING AND PUBLISHING SPECIALTY TALENTS WITH INDUSTRY DEMAND AS ORIENTATION Graduates will face employment difficulties when the cultivation cannot meet the demand. Now publishing industry is short of professional digital publishing talents, while the current editing and publishing graduates regret to be unable to give play to their talent. Colleges shall change the existing talent education and training mode, to form a new cultivation mechanism and employment strategy, to provide a number of innovative pioneer talents who can lead the publishing industry trend to the society. And this is the education and cultivation problem of colleges urgently to be solved. A. Survey and Analysis of Graduates Specialized in Editing and Publishing According to statistics, only 51.9% of the graduates specialized in editing and publishing are employed within editing and publishing industry. However, from the employment standard of foreign publishing enterprises, the talents with strong application ability are increasingly favored by employers. Most of Chinese publishing companies need more professional and skilled talents, and the employment positions need profound knowledge involving education, economy, law, medicine and other disciplines. People with single knowledge structure is no longer suitable for the requirements of modern publishing work, especially the technical personnel management, sales etc. in the digital age, the employees’ computer application ability shall be specially emphasized.[3] B. Education and Cultivation Concept Transformation of Colleges Urged by the Industry In comparison with the traditional cultivation mode, the industry-oriented talent cultivation mode not only attaches importance to the learning of basic theory, but also pays attention to the cultivation of practical ability and operation ability; not only requires graduates to have publishing industry background, but also requires graduates to be familiar with the professional background of multiple fields. Colleges need to change and innovate from the cultivation mode with the cultivation of applied and compound digital publishing talents as the main target, cultivate students’ planning and creation, analysis and processing ability in publishing abilities with emphasis, and focus on cultivating the applied and compound talents who are good at planning, designing and editing as well as other new media industrial technology and management position in digital publishing industry [4]. C. Requirements for Talent Cultivation Specification by Business Operation Now, the employment trend of Chinese publishing enterprise is transforming from editing and publishing specialty to non-editing and publishing specialty. In the recruitment of highly educated talents, publishing enterprises tend to select the talents with multidisciplinary and interdisciplinary background. Most of Chinese publishing enterprises need the applied talents, and they shall have the publishing commercial and literary planning ability, as well as excellent information processing ability. The brand construction and new products’ innovation and service enhancement cannot be conducted without solid practical foundation and the comprehensive skills of publishing, and they are unable to be qualified for the job. III. ESTABLISH THE EDUCATION AND CULTIVATION METHODS OF COLLEGE DIGITAL PUBLISHING TALENTS College digital publishing specialty can cooperate with the applied specialties such information engineering and public management, of which the technology and strength can provide certain skills to digital publishing. A. Carry Out Top Design, Make Clear Cultivation Positioning 1) Innovation and reform of teaching concept: In the cultivation process, colleges should change the cultivation type first of all, and integrate the professional quality and ability cultivation in the talent cultivation target, curriculum setting, education and teaching, teaching evaluation and so on, to build operational practice teaching mode and cultivate the applied and compound digital publishing talents; moreover, the school-running mode shall be reformed, strengthen vocational training, cultivate the technical and innovative talents, and establish the curriculum system combining academic education and vocational skills training, to realize the practical teaching system docking with the enterprise seamlessly; finally, pay attention to transform from focusing on theory teaching to double-driven teaching mode of theory teaching and practice teaching, build a variety of support platforms, such as subject construction and scientific research platform, university-enterprise cooperation platform, innovative entrepreneurial practice platform for collaborative innovation talent training. 2) Innovation and reform curriculum setting: Editing publishing specialty carries innovation and reform of education and teaching content, implements the talent cultivation mode of "industry–university-researchemployment”, strengthens the cultivation of students' innovative consciousness and entrepreneurial ability, to establish the comprehensive three-dimensional long-acting teaching reform mechanism, and truly improve the cultivation quality of editing and publishing professional talents. Strengthen students' digital publishing subject selection and planning ability, application ability of modern publishing industry, digital editing and marketing ability. While paying attention to humanities a

Research on Cultivation Mode of Digital Editing and Publishing Talents in Colleges under All Media Horizon