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As Chinese becomes increasingly popular worldwide, the promotion of Chinese language has been shifted from "bringing in" to "going abroad". The promotion and dissemination of Chinese language involves not only language itself but its culture. The spread of Chinese culture remains an important measure to build a harmonious world, enhance the multicultural prosperity, so as to promote Chinese language globally. This paper aims at studying the contents, carriers, methods, patterns and skills of spreading Chinese culture overseas in terms of several existing issues.

Issues and Strategies of Chinese Cultural Overseas Communication under the Background of International Promotion of Chinese