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Based on the characteristic of duality of traditional Chinese costume, we have pointed out the necessity for flexible inheritance of costume culture and also have stressed on the analysis of features on the innovation and inheritance of traditional Chinese costume culture by “New Chinese-Style Outfits” from APEC. We have realized that the key points for its success are as follow: creative application of design, color and traditional fabric, internationalization of design theory, optimization of manufacturing technique, expression of traditional graphics, consideration on the way to dress and integration of diversity in aesthetics. And in this case, we have put forward the factors for the innovation and inheritance of it. The guarantee of this inheritance is cultural consciousness, the key step is to keep its original style and make development appropriately, the trend is to set up its own brand and the way to spread it is to make use of multi-channel platforms. What’s more, we hope to help the inheritance and innovation of traditional Chinese costume. Keywords—“New Chinese-style Outfits”; inheritance of costume culture; cultural consciousness; flexible inheritance I. CHARACTERISTIC OF DUALITY AND FLEXIBLE INHERITANCE OF TRADITIONAL CHINESE COSTUME. With its distinctive design and gorgeous technique, traditional Chinese costume has already shown us the extensive and profound Chinese culture and Chinese civilization. The costume can not only serve as a thing for people to wear, preserve and appreciate, it can also help the spread of traditional skills and serve as a presentation of aesthetic consciousness, ecological civilization and people‘s feeling at that time.In this case, costume has the characteristic of duality both of materialityand immateriality [1]. The costume itself is a kind of material which represents the social, cultural and aesthetic factors that are immaterial. Moreover, the immateriality of costume can help shape its materiality. As people are concentrating on the revitalization and protect of traditional culture, the inheritance of traditional costume culture has also be taken seriously. While during this inheritance, the eagerness for quick success and instant benefit and fickleness resulted by the fast-paced modern society make it lacking real understanding of cultural meaning and essence of skills. Just as Professor Cui Rongrong once put it, during the dynamic cultural revitalization, those who only pursue superficial things may go in the opposite way from the real revitalization [2].Costume culture is a comprehensive thing coexists with nature, people‘s life, producing activity, custom and religion, instead of exists on its own. It develops along with the development of people and society, so it is not a still and closed thing. The duality characteristics of traditional Chinese costume and its formation make it necessary for us to know the cultural origin and continuity, in order to activate and regenerate it, instead of just collect those costumes and call on the public to do this. In this way, flexible inheritance of costume culture can be realized. II. THE INNOVATION AND INHERITANCE OF TRADITIONAL CHINESE COSTUME CULTURE BY ―NEW CHINESE-STYLE

The Flexible Inheritance of Traditional Chinese Costume Culture. A Case Study of "wew Chinese-style Outfitsq